![]() If we needed any more convincing that this is more than just a new offering at Disney Springs, we have to look no further than the grand opening today. Of course, we can look back to the fact that the NBA Experience likely wouldn’t have even been birthed as an idea without the TV deal.įast forward from the contract announcement in 2014 to an announcement in June 2015 by Disney that they would be bringing the NBA Experience to Disney Springs. We’ve talked with several upper level Cast Members at the location who have indicated that the NBA did pay for quite a bit of the project. All of this is relevant once we realize that a deal of that magnitude likely put the NBA in a position to foot a good portion of the bill to create the NBA Experience. The deal was worth a reported $24 billion dollars for the NBA, split between ABC and Turner Broadcasting. That TV deal extended the contract that expired at the end of the 2015-16 season all the way to the 2024-25 season. “If we didn’t have the media rights deal, we likely wouldn’t have had the conversation to do this,” Sal LaRocca, the NBA’s president of global partnerships said. Ok, with the nostalgic part of the post (mostly) out of the way, let’s take a look at the circumstances that led to the NBA Experience being a part of Disney Springs.Īs outlined by Ad Age, the key moment for the creation of the NBA Experience was when the NBA and Disney renewed their broadcast rights back in 2014. One final tour of the space can be seen in our video below. While we won’t dwell too much on the demise of DisneyQuest we did cover its demolition quite extensively which you can reference in a few posts ( here, here, here, and here). DisneyQuest opened in 1998 and closed its doors in July 2017, but it was on its last leg for years before it ended up unplugging for good. While there were certainly some unique elements to DisneyQuest, there’s no denying that it was showing its age. As you might know, the NBA Experience replaced DisneyQuest – Disney’s outdated “indoor theme park”. We’ll start our review with an attempt to answer the why and how of the NBA Experience. While just about every other review that you’ve likely read has been from someone who didn’t pay for their ticket, we paid full price for our NBA Experience tickets. As part of our NBA Experience review, we’ll talk about why the NBA was chosen as a partner, our thoughts on the space and demographic, and a tour of the various offerings within the space. ![]() With the opening of the NBA Experience, the partnership deepens between the National Basketball Association and The Walt Disney Company. From Disney CEO Bob Iger to NBA Commissioner Adam Silver to Dwayne Wade, Disney wanted this to be a grand opening, and it was. Touted as a powerhouse partnership between the NBA and Disney, the grand opening spared not when it came to star power. Yesterday marked the grand opening of the NBA Experience at Disney Springs. Our original review of the offering remains below. UPDATE: On August 16, 2021, Walt Disney World officially announced that the NBA Experience is permanently closed.
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